Pendampingan Pengoptimalan Digital Marketing Produk Anyaman Bambu Warga Desa Rogomulyo Kabupaten Semarang

نویسندگان

چکیده

Digital marketing optimization is a society service program done by lecturers and student of the English Department at Universitas Negeri Semarang. The aimed empowering local community called Dheling Arts Community in Rogomulyo Village, Semarang Regency to develop their Small Medium-sized Enterprise (SME) focusing on bamboo working. community's life (93%) highly depends traditional farming bambooworking. In selling bambooworking products, relies consignment which relatively give small profit. methods are challenged its effectiveness amidst digital development not mention business. Thus, empowerment performed underlying concept business so that SME can reach wider potential buyers using tools platforms. This was conducted Participatory Rural Appraisal (PRA) emphasizing active targeted involvement. resulted better understanding concept. addition, successfully created media an e-commerce account market sell products

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ژورنال

عنوان ژورنال: Abdimas Universal

سال: 2022

ISSN: ['2657-1439', '2684-7043']

DOI: https://doi.org/10.36277/abdimasuniversal.v4i1.175